Ecommerce SEO · Shopify
Shopify SEO that sells.
We fix the SEO problems that hold Shopify stores back — so your collections and products rank, show rich results in Google, and bring in sales you don't pay for per click.
Example for illustration. Store shown is fictional.
Shopify SEO problems we fix
Most Shopify stores share the same handful of SEO issues. If any of these sound familiar, there's growth being left on the table.
Duplicate product URLs
Shopify creates extra product URLs through collections, which splits ranking signals across copies of the same page.
Thin collection pages
Collections with a heading and a product grid, but nothing that tells Google — or shoppers — what the page is about.
Slow themes and too many apps
Every app adds code. Heavy themes and unused apps slow the store down, and speed affects both rankings and sales.
Missing product markup
Without structured data, Google can't show your reviews, price and stock status in search results.
Copied product descriptions
Manufacturer descriptions used on dozens of other stores give Google no reason to rank yours.
Filter and tag pages in Google
Filtered and tagged collection pages get indexed and compete with the pages you actually want to rank.
What we do — and what we measure
SEO for your store, tied to the numbers that matter: rankings, organic traffic and revenue.
Shopify SEO audit
A full review of your store's technical setup, pages and content, with a prioritised fix list.
Collection page optimisation
Useful collection copy, clear headings and internal links that help collections rank.
Product page optimisation
Unique titles and descriptions written around how shoppers search.
Product markup for rich results
Structured data so reviews, price and stock status can appear in Google.
Speed and app review
We find the apps and theme code slowing your store down and recommend what to remove.
Buying guides and content
Guides and articles that answer shoppers' questions and link to the right collections.
Your first 90 days
A clear order of work, starting with the fixes that make the biggest difference.
Audit
Full Shopify SEO audit and a prioritised plan, agreed with you.
Technical fixes
Duplicate URLs, indexing, product markup and speed issues fixed first.
Collections & products
Your most valuable collection and product pages optimised.
Content & reporting
Buying guides go live, and we report on rankings and organic revenue.
Ecommerce SEO FAQs
Is Shopify good for SEO?
Yes. Shopify gives you a solid foundation, but a few common issues — like duplicate product URLs, thin collection pages and slow apps — hold many stores back. They're all fixable.
Do you build or migrate Shopify stores?
No. We focus only on SEO for existing ecommerce stores. If a fix needs theme development, we'll spell out exactly what's needed for you or your developer.
What access do you need?
Collaborator access to your Shopify admin, plus Google Search Console and Google Analytics. Collaborator access means you don't need to share your password.
How long does ecommerce SEO take?
Technical fixes can show results within weeks. Stronger rankings and growth in organic revenue usually build over three to six months.
Will you add more apps to my store?
Only when there's no better option. We prefer fixes that keep your store fast, and we'll often suggest apps you can remove.
Do you work with stores not on Shopify?
Shopify is our focus, but we can help ecommerce stores on other platforms too. Tell us what you use on the call.
Get a free Shopify SEO audit
A free review of your store. We'll show you the SEO issues holding it back and what we'd fix first.