Google Ads management

Google Ads that turn spend into revenue.

Search, Performance Max and Shopping campaigns run by a senior, Google Ads certified team — built on clean tracking and real buyer intent.

  • Google Ads certified
  • Checked daily
  • Clear reporting
D2C ecommerce · Google Ads
9.13x
Blended ROAS across 18+ months
Above averageBelow average
0x5x10x15xM1M3M5M7M9M11M13M15Account average 9.13x
Monthly ROAS, last 15 months. Based on anonymised client data.
What we find, what we fix

Most Google Ads problems aren't bidding problems.

These are the issues we see in almost every account we audit — and what each one looks like after we've fixed it.

What we typically find
What we fix it to
Conversion tracking
Spam form fills, duplicates and page views counted as conversions
Only verified leads and sales, with CRM imports
Match types
Broad match everywhere, pulling in unrelated searches
An intent-based structure with controlled match types
Negative keywords
A short list added once, at launch
Reviewed every week and kept up to date
Performance Max
Taking credit for your own brand searches
Brand exclusions and regular placement checks
Budget
Split evenly across every campaign
Weighted to what converts, and to your busy season
Landing pages
Every ad sends people to the homepage
Pages matched to what each person searched for
Reporting
Clicks and impressions
Leads, pipeline, revenue and ROAS
What's included

Every part of Google Ads, managed properly.

One team owns the whole account — campaigns, tracking and reporting — so nothing falls between the gaps.

Talk to us

Search campaigns

Campaigns structured by buyer intent, with match types and negative keywords managed every week.

Performance Max

Asset groups, audience signals and brand exclusions set up properly, and used only when the data supports it.

Shopping & Merchant Center

Product feed optimisation, smart product grouping and ROAS-based bidding for ecommerce brands.

YouTube & Display

Remarketing and awareness with sensible frequency caps, so you stay visible without annoying buyers.

Conversion tracking

GA4, Google Tag Manager, enhanced conversions and CRM imports, so Google optimises for real leads.

Audits & rescues

A full account review with a plain-English, prioritised fix list when performance drops.

From click to closed deal

Leads are nice. Revenue is the point.

Across six B2B IT services accounts we run on Google Ads, this is how enquiries turned into business in 2026.

71
Qualified leads
23
Sales opportunities
5
Deals won so far
$539K
Revenue already closed
$1.34M
Open pipeline
4x+
Closed revenue vs ad spend
D2C food & beverage7.46x ROASwhile scaling to 615K clicks
B2B IT services$337K dealfrom one account's Google Ads
MSP, New Jersey$300K pipelinegenerated in two months

Based on anonymised client data.

How we work

The no-guessing framework

The same five steps on every account, in the same order. Fixing things in the wrong order is how budgets get wasted.

01

Fix tracking first

Verify every conversion before touching a bid.

02

Map buyer intent

Separate ready-to-buy searches from research.

03

Cut the leaks

Remove spend that was never going to convert.

04

Test and learn

One change at a time, so every result is clear.

05

Scale what works

Budget follows proven performance.

Working together

Three ways to get started.

We quote after a short call, based on your spend and what the account needs.

One-off

Google Ads audit

A full review of structure, tracking and spend, delivered as a prioritised fix list with a walkthrough call.

Rebuild

Audit and rebuild

We fix tracking, rebuild the campaigns, then move into ongoing management.

FAQs

Questions we get asked most.

How much should I spend on Google Ads?

It depends on your market and goals. For B2B lead generation in the US, most of the accounts we manage spend between $2,000 and $5,000 a month. We'll recommend a starting budget after a short review of your market and competition.

How long does it take to see results?

Tracking fixes and wasted-spend clean-up usually show an impact within the first two weeks. Reliable performance data takes four to eight weeks, because Google's bidding needs time to learn from clean data.

Do you work with businesses outside India?

Yes. Most of our Google Ads clients are in the US, and we also run accounts in the UK, UAE, Australia and India.

Do you offer one-off Google Ads audits?

Yes. You get a prioritised fix list in plain English and a walkthrough call.

Do you run Performance Max campaigns?

Yes, when the data supports it — set up with brand exclusions and proper conversion goals, and monitored so it doesn't become a black box.

How do you report on performance?

A short weekly summary and a detailed monthly report that explains what changed, why, and what comes next.

Free account review

Get senior eyes on your Google Ads.

A free 20-minute call. No commitment, no hard sell.

On the call, we'll
Check whether your conversion tracking can be trusted
Spot where budget is going to the wrong people
Share the three changes we'd make first