PPC management
Every ad platform. One team.
Google, Meta, LinkedIn, Amazon, Apple and ChatGPT Ads — planned together and run by one senior team, so your budget goes wherever it performs best.
The platforms we run
Six ad platforms, each with a different job. Here's what each one does best and what we manage on it.
Google Ads
Search, Performance Max, Shopping and YouTube — reach people already searching for what you sell.
- Search & Performance Max
- Shopping
- Conversion tracking
Meta Ads
Facebook and Instagram campaigns that create demand and bring back people who browsed.
- Prospecting
- Retargeting
- Creative testing
LinkedIn Ads
Reach decision-makers by job title, industry and company size.
- Lead gen forms
- Account targeting
- Sponsored content
Amazon Ads
Win more sales on the marketplace with sponsored listings and brand ads.
- Sponsored Products
- Sponsored Brands
- Keyword bidding
Apple Ads
Put your app at the top of App Store search results.
- App Store search
- Install campaigns
- Cost per install
ChatGPT Ads NEW
Sponsored placements inside ChatGPT conversations, now available in India.
- Test campaigns
- Targeting setup
- Reporting
Why one team for all your paid media
When every platform has a different agency, each one claims credit for the same sale. One team sees the whole picture.
One tracking setup
Every platform reports into the same conversion tracking, so results are counted once and compared fairly.
One view of results
A single report shows which platform brings leads and revenue — not six dashboards that don't agree.
Budget follows performance
Spend moves to whichever platform is working best this month, without anyone defending their channel.
How we run PPC
The same four steps, whether we're running one platform or five.
- 01
Fix tracking everywhere
One conversion setup across every platform, verified against real leads and sales.
- 02
Choose the right mix
Start where buyer intent is highest, then add platforms that support it.
- 03
Test with purpose
Creative, audiences and bids tested one variable at a time.
- 04
Move budget to winners
Spend shifts to the platforms delivering the best return.
Questions about PPC
Which ad platform should I start with?
Start where your buyers already are. If people search for what you sell, Google Ads usually comes first. For B2B services with long sales cycles, LinkedIn adds reach to decision-makers. For ecommerce, Google and Meta work best together. We'll recommend a mix after a short call.
How should I split budget across platforms?
We start with most of the budget on the platform closest to purchase intent, test a second platform with a smaller share, and move budget to whichever delivers leads or sales at the best cost.
Can you manage several platforms at once?
Yes. One team runs all your paid media, with one tracking setup and one report, so budget can move between platforms based on results.
How do you report across platforms?
You get one report covering every platform, focused on leads, pipeline, revenue and return on ad spend — not separate reports that each claim credit for the same sale.
Do you run ChatGPT Ads?
Yes. ChatGPT Ads are now available in India and other markets, and we set up test campaigns for businesses that want early visibility in AI search.
Not sure which platforms fit your business?
A free 20-minute call. We'll look at your goals and budget and tell you where to start — even if it's just one platform.