LinkedIn Ads
Reach the people who sign the contracts.
LinkedIn Ads for B2B companies with high-value deals — targeting decision-makers by job title, company size and industry, and turning them into qualified leads.
Example ad for illustration. Brand shown is fictional.
LinkedIn ad formats we run
Each format suits a different stage of a B2B buying decision. We choose the mix based on your offer and your sales cycle.
Single image ads
A clear message and one strong image in the feed.
Best forAwareness and driving traffic to a landing page
Document ads
Guides, reports and checklists people can read in the feed.
Best forCollecting leads in exchange for useful content
Video ads
Short video in the feed to explain what you do.
Best forExplaining complex services quickly
Carousel ads
Several swipeable cards in one ad.
Best forShowing multiple services, steps or case points
Lead gen forms
Forms that open inside LinkedIn, pre-filled from the profile.
Best forGetting leads without a landing page
Message ads
A direct message delivered to a LinkedIn inbox.
Best forEvent invites and personal, one-to-one offers
Target by who they are, not what they search
LinkedIn is the only major ad platform where you can reach people by their actual job — which is why it works for complex, high-value B2B sales.
Questions about LinkedIn Ads
Is LinkedIn Ads right for my business?
It works best for B2B companies with high-value deals and a clearly defined buyer — where one good lead can be worth a lot. Clicks cost more than on other platforms, so we'll tell you honestly on a call whether it fits.
How much budget do I need?
LinkedIn usually needs a larger test budget than Google or Meta because costs per click are higher. We'll size it with you based on your deal value and the audience you want to reach.
Lead gen forms or landing pages?
Lead gen forms usually bring more leads at a lower cost, because they're pre-filled from the profile. Landing pages bring fewer but often more committed leads. We often test both.
How long before we see leads?
Most campaigns start producing leads within the first few weeks. For long B2B sales cycles, judge success on lead quality and pipeline, not just lead volume.
Is LinkedIn right for your business?
A free 20-minute call. We'll look at your deal size and target buyers and tell you honestly whether LinkedIn is worth testing.