AEO & GEO · AI search optimisation

Get cited in AI answers.

Buyers now ask Google's AI Overviews, ChatGPT and Perplexity before they click. We help your brand become one of the sources those answers cite.

Get a free AI visibility check See the numbers

how much does rooftop solar cost for a factory?

AI Overview

For a mid-size factory, rooftop solar costs depend on system size, roof type and local incentives. Most businesses recover the cost within a few years through lower power bills¹. Key factors include panel efficiency, inverter choice and maintenance².

Sources

1brightvolt.exampleCommercial rooftop solar: a cost guideYour site

2other-source.exampleSolar panel buying guide

Example for illustration. Sites shown are fictional.

AI search results

Last 6 months · anonymised client data

Energy company

180K+

Impressions where the site was cited in Google AI Overviews

US non-profit

47K+

AI citations in Bing

AEO and GEO, explained

Two sides of the same goal: being the source AI trusts when your buyers ask a question.

AEO

Answer engine optimisation

Getting your content chosen as the answer in Google's AI Overviews, featured snippets and voice search.

AI OverviewsFeatured snippetsVoice search

GEO

Generative engine optimisation

Getting AI tools to mention and cite your brand when people ask them about your industry.

ChatGPTPerplexityGeminiCopilot

Organic and paid, in AI search

AEO and GEO build lasting visibility in AI answers. ChatGPT Ads put you in front of buyers from day one. Together, they cover AI search from both sides.

ChatGPT AdsPaid placements in AI answers SEOThe foundation AI tools rely on

What we do — and what we measure

AI search is new, so measurement matters even more. Every part of the work is tied to a number we report on.

AI visibility audit

We check where you already appear in AI Overviews, ChatGPT, Perplexity and Gemini — and where competitors appear instead.

What we measureAI visibility baseline · citation count

Answer-first content

Pages that answer real buyer questions clearly and early, in the format AI tools prefer to quote.

What we measureAI Overview appearances · cited pages

Structured data

FAQ, organisation and product markup that helps AI and search engines understand your content.

What we measureRich result and markup coverage

Brand consistency

The same, accurate brand information across your site, profiles and listings that AI tools learn from.

What we measureBrand mentions in AI answers

Authority and mentions

Mentions on trusted sites, reviews and directories — the sources AI tools rely on to decide who to cite.

What we measureCitations · referring mentions

AI search reporting

Monthly tracking of AI Overview impressions, citations and traffic arriving from AI tools.

What we measureAI impressions · AI referral traffic

AEO & GEO FAQs

What is AEO?

Answer engine optimisation. It helps your content appear as the answer in Google's AI Overviews, featured snippets and voice search — by making it clear, well-structured and trustworthy.

What is GEO?

Generative engine optimisation. It helps AI tools like ChatGPT, Perplexity and Gemini mention and cite your brand when people ask them questions related to what you do.

Is AEO and GEO separate from SEO?

It builds on SEO. Strong SEO foundations make it more likely AI tools will find and trust your content — AEO and GEO add the extra work that helps you get cited in AI answers.

How do you measure AI visibility?

We track how often your site is cited in Google AI Overviews, how often AI tools mention or cite your brand, and how much traffic arrives from AI tools — reported monthly.

Can you guarantee ChatGPT will mention us?

No one can guarantee that — AI tools decide what to cite. We focus on the signals that make citations more likely and report on the numbers so you can see progress.

Where does your brand appear in AI answers?

A free AI visibility check. We'll show you where you're cited today, where competitors are, and what we'd do first.

Get your free check